In 2024, it’s no longer enough to just run an ad and hope for conversions. Small business owners and marketers know that understanding every step of the customer journey is crucial to turning leads into loyal customers. So…where to start? …
How AI Can Reveal Where Your Ads Are Losing Leads Read more »
After years of working with Google Ads, I started hearing a familiar question from my clients: “Isn’t there something else out there that’s a bit less complicated but still brings in good traffic and leads?” Google Ads is powerful, no …
Top Google Ads Alternatives for Better ROI in 2024 Read more »
Freedom and Flexibility? Or Just a Path to Isolation? Freelance digital marketing—it sounds like a dream, right? The freedom to choose your projects, set your own hours, and work from anywhere in the world. But as we move into 2024, …
Is Freelance Digital Marketing Still the Path to Freedom in 2024? Read more »
The Must-Have Tool for Small Businesses Introduction If you’re a small business owner, you know that email marketing is one of the most effective ways to reach and engage your customers. But let’s be honest—it can also be time-consuming and, …
What It Is and How It Works Are you new to email marketing and wondering how it can help your small or medium-sized business? No worries—I’m here to break it down for you in the simplest way possible. Let’s dive …
Do you have a long list of contacts sitting idle in your email marketing software, collecting digital dust? If you’ve been in business for a couple of years, chances are you’ve amassed quite the collection of email addresses. Maybe you’ve …
Top Signs Your Contact List Needs a Good Cleaning Read more »
Simplifying marketing Solutions for Small Businesses You’re the boss—you’re also the salesperson, the customer service rep, and sometimes even the janitor. With so many hats to wear, marketing often gets pushed aside. But without effective marketing, getting new customers becomes …
Managing leads can often feel like juggling flaming torches while riding a unicycle. You’ve got customer data pouring in from all directions—outbound efforts, paid ads, referrals, social media, and good old-fashioned word of mouth. For small businesses in Canada, especially …
Managing leads effectively is a challenge that many Canadian small businesses face in 2024. With the influx of customer data from various sources, it’s easy to feel overwhelmed. However, by understanding funnel metrics, entrepreneurs can gain insights that drive lead …
Understanding Funnel Metrics for Lead Management Success Read more »
Frequently Asked Questions General Questions Q: What is Idunn Logic?A: Idunn Logic is a digital marketing consultancy focused on helping small business owners and entrepreneurs maximize their marketing efforts. We specialize in email marketing, data analysis, and strategic planning to …
